Zero to One · Fractional CPO

You've got the idea.
Let's make it

real.

We plug in as your product partner, run the strategy and design, then ship a real, working MVP. Not a deck. Not a clickable prototype. A product you can put in front of real users.

Start your zero to one See how it works

From $25k · for founders who are serious

from an ideato a real productzero to one from an ideato a real productzero to one
01 · Who it's for

Built for founders who mean it.

This is not the SMB website track. It's for people with a real idea and the drive to chase it, who want a product partner that's shipped before, not an agency that takes orders.

You're in the right place if

You've got an idea worth building and want it done properly.

You want strategy, design and a working MVP, not just wireframes.

You'd rather move in weeks than sit in a year of discovery.

You want a CPO in the room, not a junior on a template.

02 · The process

Idea to product, in four moves.

One partner across the whole thing. Strategy and design feed straight into a build, so nothing gets lost in translation.

1

Strategy

We pressure-test the idea, find the sharpest version worth building, and map the path to launch.

2

Design

We design the product properly. Flows, interface, the lot, so it feels real before a line is built.

3

Build the MVP

We build a genuine, working MVP with modern tooling. A real product, not a throwaway prototype.

4

Launch & learn

We get it in front of users and help you read what comes back, ready for the next round.

03 · What you get

A real product, and a head start.

A working MVP

A genuine product in users' hands, not a demo that falls over.

Product strategy

A clear point of view on what to build, why, and in what order.

Full design

Flows, interface and a design system you can keep building on.

A CPO in the room

Senior product judgement on the calls that actually matter.

Solid foundations

Modern, scalable tech so you're not rebuilding in six months.

A launch

We get it live, not just handed over in a folder.

04 · Pricing

One engagement. One number.

from $25k

A full zero-to-one engagement: strategy, design and a working MVP to start your product journey. Scoped per idea, quoted fixed, so you know the number before we begin.

Book a scoping call →

Ongoing fractional CPO support available after launch. Prices in AUD, ex GST.

05 · Say g'day

let's build it

Tell us about your idea. We'll come back within a day with honest first thoughts and whether we're the right partner for it.

Book a call Email us

hey@howgood.studio · Marrickville, Sydney